2023 · Shenzhen
It began with a seven-hour stretch of nothing
Our founder worked factory-adjacent trade hours: out the door at 7am, home after dark. The cat — Miso, orange, opinionated — spent those hours asleep on a radiator, then spent the evening biting ankles.
The vet's answer was simple: she is not aggressive, she is under-stimulated. Six toys later, all of them abandoned by day three, it became obvious why. Toys were designed to be fun with a human. Nobody was designing for the nine hours when no human is there.
- First prototype built in a 22 m² apartment in 2023
- 200+ households tested before the first sale
- Still shipping from the same small team